Privacy Policy

Privacy Policy

This Privacy Policy outlines how your personal information is gathered, utilized, and shared when you visit or make a purchase from FIFI LONDON (the "Site").

Personal Information We Collect

When you visit FIFI LONDON, we automatically gather specific information about your device, such as details regarding your web browser, IP address, time zone, and some of the cookies stored on your device. Moreover, as you navigate through FIFI LONDON, we collect information about the specific web pages or products you view, the websites or search terms that directed you to our Site, and how you engage with the Site. This information collected automatically is referred to as "Device Information."

We collect Device Information through the following means:

  • Cookies: These are data files placed on your device or computer, often containing an anonymous unique identifier.
  • Log Files: These track actions on the Site, gathering data like your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • Web Beacons, Tags, and Pixels: These are electronic files used to record details about your browsing behavior on the Site.

When you make a purchase or attempt to do so through FIFI LONDON, we gather specific information from you, including your name, billing address, shipping address, payment details (such as credit card numbers), PayPal, Bitcoin, email address, and phone number. This information is referred to as "Order Information."

In this Privacy Policy, when we mention "Personal Information," we are referring to both Device Information and Order Information.

How We Utilize Your Personal Information

We primarily use the Order Information we collect to fulfill any orders placed through FIFI LONDON, which includes processing your payment information, arranging shipping, and providing you with invoices and/or order confirmations. Additionally, we use this Order Information to:

  • Communicate with you.
  • Assess our orders for potential risks or fraudulent activities.
  • Offer you information or advertisements related to our products or services in accordance with your preferences.

The Device Information we collect is utilized to help us screen for potential risks and fraud, particularly focusing on your IP address, and more broadly to enhance and optimize FIFI LONDON (for instance, by creating analytics on how our customers browse and interact with the Site and evaluating the success of our marketing and advertising campaigns).

This policy ensures transparency regarding the collection and utilization of your personal information when engaging with FIFI LONDON.